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In her new book, “Saving Us,” which comes out in September, Hayhoe sets out to answer these questions. Chapter by chapter, she lays out effective strategies for communicating about the urgency of climate change across America’s political divide.

She breaks out categories—originally defined by her colleague Anthony Leiserowitz, at the Yale Program on Climate Change Communication, and other researchers—of attitudes toward global warming: alarmed, concerned, cautious, disengaged, and doubtful. Only the remaining eight per cent of Americans fall into the final category, dismissive.

In the past decade, though, as the scope of the crisis became clear, Democrats began pressing for policies to cut U.S. reliance on fossil fuels, and Republicans were reluctant to commit. Energy companies stepped into the stalemate and began aggressively lobbying politicians, and injecting doubt into the public discourse, to stop such policies from taking effect. “Industry swung into motion to activate the political system in their favor,” Hayhoe said.

“In a study of fifty-six countries, researchers found people’s opinions on climate change to be most strongly correlated not with education and knowledge, but rather with ‘values, ideologies, worldviews and political orientation,’ ”

One salient problem is an aspect of human behavior that researchers have termed “solution aversion.” Solving the climate crisis will require ending our reliance on fossil fuels, which people believe would involve major sacrifice.

“If there’s a problem and we’re not going to fix it, then that makes us bad people,” Hayhoe said. “No one wants to be a bad person.” So instead people are happy to seize on excuses not to take action.

Most are what she calls “science-y sounding objections, and, in the U.S., religious-y sounding objections.”

Hayhoe often hears that the Earth has always heated and cooled according to its own intrinsic cycle, or that God, not humanity, controls the fate of the planet. These objections can then harden into aspects of our political identity.

Hayhoe eschews the term “climate denier,” saying that she has “seen it applied all too often to shut down discussion rather than encourage it.”

So much of this is not about the facts,” Leiserowitz told me later. “It’s about trusting the person the facts come from.”

research has shown her that dismissives are nearly impossible to influence. They are also few enough that it should be possible to build political will around fighting climate change by focussing on others.

“It’s not about the loudest voices,” Hayhoe told me. “It’s about everyone else who doesn’t understand why climate change matters or what they can do about it.”

Leiserowitz told me. His work has revealed, for example, that conversations about the climate tend to be more effective if both speakers share a core value or an aspect of their identity. The most effective climate communicators to conservatives are often people of faith, members of the military, and Republicans who are nevertheless committed to the climate.

“That’s why it’s so important to seek out like-minded groups: winter athletes, parents, fellow birders or Rotarians, or people who share our faith.”

There is a long history within evangelicalism of advocating “creation care,” the belief that God charged humanity with caring for the earth. The Evangelical Environmental Network, which Hayhoe advises, argues that evangelicals should follow a “Biblical mandate to care for creation,”

Hayhoe believes that emphasizing the care of plants and animals is less effective than highlighting the potential dangers for our fellow human beings. “It’s not about saving the planet—it’s about saving us,”

One of her communication strategies is to talk to people about their own observations, which help them connect the realities of their lives to the abstraction of climate change.

With farmers, Hayhoe avoids using the term “climate change,” since the phenomenon is frequently seen as a liberal hoax. “We use the words ‘climate variability’ and ‘long-term trends,’ ” she said.

Scott’s work served another purpose. By showing success with his climate-conscious farming techniques, he might persuade other farmers to join in, potentially becoming the center of what Hayhoe calls a cluster. “I preach to my friends about how well it’s doing,” he said.

I don’t accost people in diners,” she wrote me, later. “I wait until they come to me.”

“As recently as 2008, former speaker of the house Newt Gingrich, a Republican, and current House speaker Nancy Pelosi, a Democrat, cozied up on a love seat in front of the U.S. Capitol to film a commercial about climate change,”

She then directed the conversation to Republican-led free market initiatives to combat climate change by putting a price on carbon emissions. Companies passed their costs onto the rest of us by putting the carbon into the atmosphere, she told Dale, “but what if they had to pay for it? What if, when someone’s house burned down because of a forest fire, the companies making money from selling carbon had to pay a homeowner back?” Dale responded, “Well, I’m in favor of that.”

“It’s so important to educate kids about what’s going on, not to frighten them but to show them they can have a hand in solutions.”

Through the years, she’s developed a system to manage trolls. “It’s been trial and error, error, error,” she said. She now responds once, offering a link to resources.

Most fire back with gendered insults, often plays on her last name, after which she blocks the sender.

ayhoe doesn’t urge guilt on her listeners. She only urges that we change our trajectory. “That’s all repentance means,” she said. “To turn.”

the most important aspect of fighting climate change is pushing for policies that will cut our reliance on fossil fuels. She urges the alarmed to get involved in politics, beginning with lobbying politicians at the local and state level.

she’d come across a book, “Scientists as Prophets: A Rhetorical Genealogy,” that examined the role of prophets in society, beginning with the oracle at Delphi, stretching through the Old Testament, and culminating in the work of modern-day scientists.

Studies show that early adopters help shift the norms of their communities.

By Eliza GriswoldSeptember 16, 2021

We haven’t seen this combination of economic anxiety and high inflation before. Economists are weighing the risks of a U.S. recession, and companies in many industries are worried that their businesses are slowing.

Fast growing start-ups in particular need the faith of investors, customers and employees to keep the momentum going.

If within a few months, stock prices bounce back, investors start putting money into start-ups again and the market for initial public offerings unfreezes, the industry might be fine. But if investors stay skittish for many months or years, that could lead to a major shake-up.

Now, numerous advertising executives say they’re willing to move their money elsewhere, especially if Mr. Musk eliminates the safeguards that allowed Twitter to remove racist rants and conspiracy theories.

“At the end of the day, it’s not the brands who need to be concerned, because they’ll just spend their budgets elsewhere — it’s Twitter that needs to be concerned,” said David Jones

On Wednesday night, at Twitter’s annual NewFronts presentation for advertisers at Pier 17 in New York, company representatives stressed Twitter’s value for marketers: as a top destination for people to gather and discuss major cultural moments like sporting events or the Met Gala, increasingly through video posts.

“Twitter’s done a better job than many platforms at building trust with advertisers — they’ve been more progressive, more responsive and more humble about initiating ways to learn,” said Mark Read

Twitter earns the vast majority of its ad revenue from brand awareness campaigns, whose effectiveness is much harder to evaluate than ads that target users based on their interests or that push for a direct response, such as clicking through to a website.

Twitter’s reach is also narrower than many rivals, with 229 million users who see ads, compared with 830 million users on LinkedIn and 1.96 billion daily users on Facebook.

“Even the likes of LinkedIn have eclipsed the ability for us to target consumers beyond what Twitter is providing,” he said. “We’re going to go where the results are, and with a lot of our clients, we haven’t seen the performance on Twitter from an ad perspective that we have with other platforms.”

Twitter differs from Facebook, whose millions of small and midsize advertisers generate the bulk of the company’s revenue and depend on its enormous size and targeting abilities to reach customers. Twitter’s clientele is heavily weighted with large, mainstream companies, which tend to be wary of their ads appearing alongside problematic content.

On Twitter, he has criticized ads as “manipulating public opinion” and discussed his refusal to “pay famous people to fake endorse.”

“There’s a fork in the road, where Path A leads to an unfiltered place with the worst of human behavior and no brands want to go anywhere near it,” said Mr. Jones of Brandtech. “And Path B has one of the world’s genius entrepreneurs, who knows a lot about running companies, unleashing a wave of innovation that has people looking back in a few years and saying, ‘Remember when everyone was worried about Musk coming in?’”

As recently as 2000, Exxon Mobil advertised in The New York Times that “scientists have been unable to confirm” that the burning of oil, gas and coal caused climate change. However, a decade before that, scientists had confirmed that the planet had warmed by 0.5 degrees Celsius over the previous century because of fossil fuel-driven greenhouse gases.

Most oil and gas industry players have publicly supported the Paris climate agreement.

But overall, future mining and drilling plans around the world would produce more than twice as much oil, gas and coal through 2030 as would be needed if governments want to limit warming to 1.5 degrees Celsius (2.7 degrees Fahrenheit) above preindustrial levels

TikTok accounts run by the propaganda arm of the Chinese government have accumulated millions of followers and tens of millions of views, many of them on videos editorializing about U.S. politics without clear disclosure that they were posted by a foreign government.

The accounts are managed by MediaLinks TV, a registered foreign agent and Washington D.C.-based outpost of the main Chinese Communist Party television news outlet, China Central Television. The largest of them are @Pandaorama, which features cute videos about Chinese culture, @The…Optimist, which posts about sustainability, and @NewsTokss, which features coverage of U.S. national and international news.

In the run-up to the 2022 elections, the @NewsTokss account criticized some candidates (mostly Republicans), and favored others (mostly Democrats). A video from July began with the caption “Cruz, Abbott Don’t Care About Us”; a video from October was captioned “Rubio Has Done Absolutely Nothing.” But @NewsTokss did not target only Republicans; another October video asked viewers whether they thought President Joe Biden’s promise to sign a bill codifying abortion rights was a “political manipulation tactic.” Nothing in these videos disclosed to viewers that they were being pushed by a foreign government.

any Chinese play for Taiwan would be accompanied by TikTok aggressively pushing content in America designed to divide public opinion and weaken America’s commitment to Taiwan’s defense.

With all the official GOP machinations against gay marriage, it seems like if McConnell wanted that bill to fail, he could have pressured two Republican senators to vote against it. He said nothing. Trump said nothing. DeSantis said nothing. There was barely a whimper of protest from those who could have influenced this. Mike Lee and Ted Cruz engaged in theatrics, but no one actually used their power to stop this.

They let it pass because they don’t care and they want it to go away as an issue. And that goes for the MAGA GOP as well. Opposition to it in politics is all theater and will have a shelf life in riling up the base.

Evangelical religious convictions might be for one man + one woman marriage. But, the civil/political situation is far different from that and it’s worth recognizing where the GOP actually stands. They could have stopped this. They didn’t. That point should be clear, especially to their evangelical base who looks to the GOP to save America for them.

He stated that democracy is also a language that dwells on meaningful conversations, and when AI hacks language it could also destroy democracy.

The 47-year-old wrote that the biggest challenge of the AI age was not the creation of intelligent tools but striking a collaboration between humans and machines.

To highlight the extent of how AI-driven misinformation can change the course of events, Harari touched upon the cult QAnon, a political movement affiliated with the far-right in the US. QAnon disseminated misinformation via “Q drops” that were seen as sacred by followers.

Harari also shed light on how AI could form intimate relationships with people and influence their decisions. “Through its mastery of language, AI could even form intimate relationships with people and use the power of intimacy to change our opinions and worldviews,” he wrote. To demonstrate this, he cited the example of Blake Lemoine, a Google engineer who lost his job after publicly claiming that the AI chatbot LaMDA had become sentient. According to the historian, the controversial claim cost Lemoine his job. He asked if AI can influence people to risk their jobs, what else could it induce them to do?

Harari also said that intimacy was an effective weapon in the political battle of minds and hearts. He said that in the past few years, social media has become a battleground for controlling human attention, and the new generation of AI can convince people to vote for a particular politician or buy a certain product.

In his bid to call attention to the need to regulate AI technology, Harari said that the first regulation should be to make it mandatory for AI to disclose that it is an AI. He said it was important to put a halt on ‘irresponsible deployment’ of AI tools in the public domain, and regulating it before it regulates us.

The author also shed light on the fact that how the current social and political systems are incapable of dealing with the challenges posed by AI. Harari emphasised the need to have an ethical framework to respond to challenges posed by AI.

He argued that while GPT-3 had made remarkable progress, it was far from replacing human interactions

But one piece of advice almost no one is giving? Be lucky. Pediatrician Neil Stone says that there’s no “secret” for staying Covid-19 free because there’s just too much luck involved.

As for me, I have some data that can, to an extent, quantify and explain my own good luck in avoiding Covid so far. I’m participating in a study on immunity which allowed me to learn that my blood still carries loads of antibodies induced by my vaccine and December booster shot, and no signs of any prior infection. Not everyone’s antibodies wane at the same rate, and in some people, the antibodies don’t wane much at all. (At some point it should become routine to collect this information to help people decide whether to get additional booster shots.)

My high level of vaccine antibodies probably explains my success more than my behavior. I make some effort to avoid Covid, but have been far from perfect. And I’ve been potentially exposed at least twice: Once last December, when someone at a small holiday gathering I’d attended developed symptoms the next day, and more recently, when I shared a large indoor space with two people who later tested positive. But according to my lab work, I’ve never had even a silent infection.

It’s possible I was protected by my high antibodies, or that some quirk of air flow meant I never breathed in enough virus to get sick. Or perhaps I benefited from a different form of luck. There’s another facet to immunity called the innate immune system, which acts as a first line of defense and sometimes knocks out a virus or other pathogen before it replicates enough to elicit the production of antibodies. Good innate immunity might help explain something many of us have experienced — not getting a cold or flu even when sleeping in the same bed with the sick person through the whole illness.

Stress, diet, general health and even sunlight might all affect innate immunity. So could other factors. There’s so much we still don’t know about the immune system. And that’s one reason we talk about “luck.”

understanding how the luck works could help other people avoid Covid, whether for the first time or for the second or third time. Taking a closer look at what passed for luck helped researchers like Gary Taubes discover that public health had obesity all wrong, and the standard high carb/low fat diets were causing people to gain weight.

The way that people tend to argue today, particularly online, makes things worse.

You wouldn’t blame anyone involved for feeling as if they’re under fire, and no one is likely to change their mind when they’re being attacked.

odds are that neither camp is having any effect on the other; on the contrary, the attacks make opponents dig in deeper.

If you want a chance at changing minds, you need a new strategy: Stop using your values as a weapon, and start offering them as a gift.

hilosophers and social scientists have long pondered the question of why people hold different beliefs and values

One of the most compelling explanations comes from Moral Foundations Theory, which has been popularized by Jonathan Haidt, a social psychologist at NYU. This theory proposes that humans share a common set of “intuitive ethics,” on top of which we build different narratives and institutions—and therefore beliefs—that vary by culture, community, and even person.

Extensive survey-based research has revealed that almost everyone shares at least two common values: Harming others without cause is bad, and fairness is good. Other moral values are less widely shared

political conservatives tend to value loyalty to a group, respect for authority, and purity—typically in a bodily sense, in terms of sexuality—more than liberals do.

Sometimes conflict arises because one group holds a moral foundation that the other simply doesn’t feel strongly about

even when two groups agree on a moral foundation, they can radically disagree on how it should be expressed

When people fail to live up to your moral values (or your expression of them), it is easy to conclude that they are immoral people.

Further, if you are deeply attached to your values, this difference can feel like a threat to your identity, leading you to lash out, which won’t convince anyone who disagrees with you.

research shows that if you insult someone in a disagreement, the odds are that they will harden their position against yours, a phenomenon called the boomerang effect.

he solution to this problem requires a change in the way we see and present our own values

effective missionaries present their beliefs as a gift. And sharing a gift is a joyful act, even if not everyone wants it.

so it is with our values. If we want any chance at persuasion, we must offer them happily. A weapon is an ugly thing, designed to frighten and coerce

A gift is something we believe to be good for the recipient, who, we hope, may accept it voluntarily, and do so with gratitude. That requires that we present it with love, not insults and hatred.

1. Don’t “other” others.

Go out of your way to welcome those who disagree with you as valued voices, worthy of respect and attention. There is no “them,” only “us.”

2. Don’t take rejection personally.

just as you are not your car or your house, you are not your beliefs. Unless someone says, “I hate you because of your views,” a repudiation is personal only if you make it so

3. Listen more.

when it comes to changing someone’s mind, listening is more powerful than talking. They conducted experiments that compared polarizing arguments with a nonjudgmental exchange of views accompanied by deep listening. The former had no effect on viewpoints, whereas the latter reliably lowered exclusionary opinions.

when possible, listening and asking sensitive questions almost always has a more beneficial effect than talking.

howing others that you can be generous with them regardless of their values can help weaken their belief attachment, and thus make them more likely to consider your point of view

for your values to truly be a gift, you must weaken your own belief attachment first

we should all promise to ourselves, “I will cultivate openness, non-discrimination, and non-attachment to views in order to transform violence, fanaticism, and dogmatism in myself and in the world.”

if I truly have the good of the world at heart, then I must not fall prey to the conceit of perfect knowledge, and must be willing to entertain new and better ways to serve my ultimate goal: creating a happier world

generosity and openness have a bigger chance of making the world better in the long run.